Simulcast Streaming with Selling Lane
Simulcast streaming is a powerful auction technology that broadcasts live auction proceedings to all bidders simultaneously, allowing real-time participation from around the world.
What is Simulcast Streaming?
Simulcast (simultaneous broadcast) auctions are a hybrid auction model that combines the energy of live in-person events with the reach of online participation. With Selling Lane's simulcast feature, you can conduct live auctions where online bidders can participate in real-time alongside in-person attendees. Or run What Not™ or Edge Pipeline™-style auctions with a host auctioneer influencer from anywhere in the world.
How Simulcast Works in Selling Lane
- Real-time bidding integration: Online bidders participate seamlessly with in-person bidders. The system shows current bids, allows bidding through simple buttons, and notifies users when they've been outbid. Works with or without simulcast video.
- Live broadcast functionality: Auction proceedings are streamed to online participants, allowing them to follow along as items are presented and bid upon.
- Bidder number system: For in-person bidding, each bidder receives a sequential number for easy identification.
- Block Clerk interface: Auction staff manage the auction through an intuitive dashboard showing current item, bidding status, and sold/unsold marking.
Benefits for Sellers and Auctioneers
- Geographic market expansion: Reach bidders in distant markets without travel or shipping costs
- Increased competition: Larger bidder pools generate higher prices
- Risk distribution: Poor physical attendance doesn't eliminate online participation
- Status tracking: Items that sold turn green in the interface for easy progress tracking
Benefits for Bidders
- Convenience: Participate from anywhere using a smartphone or computer
- Real-time notifications: Instant outbid notices and auction updates
- Transparent process: See current bid and bidding history
Simulcastless™ Technology
Selling Lane's Simulcastless™ technology delivers seamless live bidding without requiring expensive camera setups or unreliable laggy video streams. Bidders experience easy-to-understand auction progress directly on their smartphones.
Technical Implementation
- Mobile-optimized interface — bid from any internet-enabled device
- Run number tracking — each item assigned a run number
- Simple implementation — minimal technical expertise required
The monthly subscription fee for Selling Lane's platform (which includes simulcast functionality) is $9,996 per year ($833/month) — excellent return on investment for auction businesses of all sizes.