Turn your local sale into a global event. Accept real-time online bids alongside your in-room floor — without the enterprise price tag or the "success tax."
Legacy auction platforms treat simulcast streaming as a premium add-on — something you pay extra for on top of your per-transaction fees. Selling Lane includes full simulcast capability in every plan, so you can expand your buyer pool to anywhere with an internet connection without changing your economics.
Whether you're running a car auction from a dealer lot, an estate sale from a client's home, or a farm equipment event from a rural field, Selling Lane's simulcast technology puts online bidders in the room with your floor audience — in real time.
Your camera feed (phone, webcam, or professional setup) streams directly through the platform. Online bidders see the current item, current price, and competing bids. They click to bid. It lands on your dashboard instantly. Your ringman calls it. The auction keeps moving.
Online bidders from anywhere can participate in your live event in real time — expanding competition and driving prices higher.
Sub-second bid delivery keeps online and floor bidders synchronized. No one gets an unfair advantage.
Unlike competitors who charge premium add-on fees for streaming, Selling Lane includes simulcast in your flat monthly subscription.
No production crew needed. Start a professional simulcast stream from your smartphone in under a minute.
Online bids appear on your auctioneer dashboard the moment they're placed. Floor and online compete on equal footing.
Only registered, verified bidders can participate. Your CRM handles registration and deposit requirements automatically.
Point your phone camera at the auction floor. The Selling Lane app handles encoding and delivery — no external software needed.
Bidders register on your branded auction website, complete verification, and are approved before the auction starts.
Your auctioneer works the floor normally. Online bids appear on the dashboard in real time alongside floor bids.
When the hammer falls, the winning bidder — floor or online — is recorded automatically. Invoices generate immediately.
The math is simple: more bidders means more competition. More competition means higher hammer prices. Simulcast streaming is the fastest way to expand your buyer pool without adding staff, changing your auction format, or paying success taxes.
And because Selling Lane charges a flat monthly fee, every additional online bidder who participates is 100% upside for you. No percentage taken on any bid, from any buyer, anywhere.
No camera needed — real-time bid data to online bidders.
FOMO-driven bidding wars that push prices higher.
In-person and online, running together seamlessly.
Stop non-paying bidders before they bid.
See the complete list of everything in Selling Lane.