Auction software for every way you sell

Selling Lane supports timed, live, simulcast, proxy, sealed-bid, silent, buy-it-now, and hybrid auction formats across 50+ categories — on a single flat-fee subscription. Whatever your business runs, the platform handles it.

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Three core formats. Seven ways to run them.

Every auction in the world runs on one of three core formats: live (an auctioneer calls bids in real time), timed online (lots open and close on a schedule), or silent / sealed-bid (bidders submit confidential bids by a deadline). Selling Lane runs all three — plus the variants and hybrid combinations modern auction businesses actually use.

Pick the format that fits your business.

Most operators use more than one. The platform supports them all on the same flat-fee plan — no upcharge for switching modes.

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Timed Online Auctions

The default for high-volume sales

Lots open at a set time, accept bids over a defined window (often 3–10 days), and close on a schedule. Bidders place proxy bids and the platform handles increments automatically. No live auctioneer required.

Best for: consignment stores, dealer dispersals, weekly used-furniture sales, estate liquidations, charity online auctions.

See how a timed auction runs →
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Live Auctions

Real-time auctioneer-called bidding

A licensed auctioneer calls bids verbally, controls the increments, and drops the hammer when bidding stops. The traditional format for high-energy sales where the social pressure of a live ring drives prices higher than equivalent timed sales.

Best for: classic cars, sport horse production sales, fine art, charity galas, foreclosure, livestock.

Learn about open-bid format →
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Simulcast Auctions

Live ring + remote bidders, in real time

The auctioneer calls bids in person, while online bidders watch a live stream and bid alongside the in-room crowd. Synchronized bid clock, sub-2-second latency, and a single ledger reconciling all three channels (floor + phone + online).

Best for: production sales, dealer remarketing, classic-car events, large estate dispersals.

See simulcast streaming →
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Proxy Bidding

Set a max, the system bids for you

Bidders enter their highest willingness-to-pay, and the platform bids on their behalf one increment at a time. No need to camp on the bidding screen. Works inside timed and live formats both — the digital implementation of the centuries-old absentee bid.

Best for: any auction format. Especially valuable for timed online, where bidders aren't watching in real time.

Learn about proxy bidding →
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Silent / Sealed-Bid Auctions

Confidential bids, fixed close window

Bidders submit private bids during a defined window (often 2–4 hours at a fundraising event). The highest bid at close wins. Modern silent auctions replace the paper bid sheets with mobile bidding apps — same format, much higher engagement.

Best for: charity galas, school fundraisers, PTAs, real estate, government procurement.

See silent auction features →
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Buy It Now

Fixed-price option to skip the auction

Some lots include a Buy It Now price — if a buyer wants the item immediately, they pay the BIN price and the lot is locked. Common on timed online auctions for impatient or risk-averse buyers willing to pay a premium for certainty.

Best for: dealer inventory, time-sensitive sales, items with established market value (cars, equipment, collectibles).

Read about BIN →
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Hybrid Auctions

Live + simulcast + phone, all at once

The format that became standard during the COVID era and stayed dominant. Live in-room auction running simultaneously with online and phone bidding, all competing in real time. Expand your bidder pool 5–10x without sacrificing the energy of a floor sale.

Best for: high-value events where both local and remote audiences matter — specialty sales, classic cars, charity galas, production sales.

See hybrid auction features →

Whatever you sell, we've got you covered.

Selling Lane supports 50+ auction categories with relevant fields, condition templates, and category-specific workflows. Tap into a dedicated industry page or browse the full directory.

Whatever format, whatever category — one flat fee.

$995/month or $9,995/year. Run timed, live, simulcast, hybrid, silent — as many auctions as you want, in any combination — for the same price. No per-event fees, no per-format upcharges, no commission on hammer.

  • โœ… Every format included
  • โœ… 14-day free trial
  • โœ… No credit card required
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