Stop handing margin to Manheim, ADESA, and OPENLANE. Run your own branded auctions for one flat monthly fee. Unlimited cars. Unlimited buyers. Your auction, your brand, your buyer list.
$995/month · Unlimited cars · Unlimited buyers
See how a car dealer can be running their first Selling Lane auction the same day.
Traditional wholesale platforms take $150–$250 per vehicle out of your deal. Multiply that by 50 cars a week and the math stops working. You built the relationship. You sourced the inventory. You're the one explaining condition reports. But Manheim, ADESA, or OPENLANE collect the premium.
Selling Lane inverts the model. One flat subscription. You keep every buyer premium. You keep every seller fee. You keep the bidder data. And after 30 days of running your own auctions, you realize you never needed the middleman — the inventory was yours, the buyers were yours, the only thing you were missing was the software.
Running weekly wholesale sales of 20–100 units. Tired of paying Manheim $150–$250 per car just for a lane.
Consolidating inventory across 3–20 rooftops into a single branded auction your whole buyer network can access.
High-ticket vintage inventory where the branded experience matters more than riding on someone else's marketplace.
Dealers leaving big-box wholesale platforms who want their own brand, their own bidder list, and predictable costs.
Picture a used-car dealer running 50 units through a weekly wholesale sale. At big-box rates of $150–$250 per vehicle, here's the monthly math.
Difference: $29,000–$49,000 per month, straight back into your margin.
Walk the lane with a phone. Bidders worldwide see live video and hear the chant in real time. No rack-mounted encoders, no $4K cameras, no specialized clerking software.
For impound, storage, or classic sales where video is overkill. A clerk-driven live auction bidders follow in real time with bid pops, lane updates, and remaining-lot countdowns — no camera required.
VIN-linked condition reports with customizable templates for panels, mechanical, interior, tires, title status, and announcements. Buyers bid higher when they trust the description — condition reports are why.
Drive a lane-lit display on any monitor. Shows current lot, high bid, bidder number, and the next 10 upcoming lots. Works equally well for in-room, simulcast, or online-only events.
Every auction ends with vehicles that didn't hit reserve. The deal desk routes those to backup bidders for negotiated post-block sales — often recovering 10–20% of your no-sale inventory at acceptable prices.
Drop in a CSV, paste a VIN list, or import from your DMS. The system decodes year/make/model/trim, pulls OEM options where available, and pre-fills condition report scaffolds so you catalog 50 cars in minutes, not hours.
Not every buyer can sit on a lane all day. Max-bid proxy lets absentee buyers participate. Buy It Now lets wholesale buyers grab priced-right units instantly — before the lane even gets there.
Every bidder in your system is tagged, scored, and tracked. After the block, invoices auto-generate with your fee structure, payment links, and title/paperwork notes. Chase no one. Write nothing manually.
You show up at yourname.com, not on someone else's marketplace with their logo and their branding. Buyers register with you. Search engines see your brand. If you ever leave Selling Lane, you take it all with you.
Buyers, ringmen, and back-office staff get a mobile experience that installs on the home screen with a tap. No app-store review, no forced updates, no downloads. Works on any phone or tablet, any carrier.
Same software whether you run 5 cars a week or 500.
Cancel anytime. No long-term contract.
$833/month equivalent. Lock in today's price.
"Finally, software that doesn't charge me a percentage of my sales. Simple, fast, and fair."— Rachel P., Independent Auto Auctioneer
14-day free trial · No credit card required