Run timed online estate auctions from your own branded website — no commissions, no marketplace cuts, no compromises.
No credit card required.
From clipboard to branded online auction in a single afternoon.
You catalog the items. You shoot the photos. You research the provenance. You build the buyer list. You answer the 3AM questions about the Tiffany mark and the Steiff bear and whether the lamp has been rewired. Then, at the end of a 14-hour day, you watch a marketplace keep 15–30% of the revenue you just generated.
Selling Lane is flat-fee estate sale auction software: $995/month or $9,995/year. One price. No commissions. No per-item fees. No percentage taken from your auction results. You earn everything your buyers pay.
Hand-written lot sheets, Excel tabs, and photos scattered across three phones. It works for 50 items and falls apart at 400. You end up re-typing, mis-numbering, and missing reserves at close.
Auction software designed for cars or art that doesn't understand estate work. No bulk upload that matches how you actually catalog. No condition report templates for silver, jewelry, furniture, or collectibles.
Platforms that “expose you to their audience” — and keep that audience when you leave. They take the commission, brand the experience, and own the bidder list you built over years.
Purpose-built for estate sale workflow. Flat-fee so volume is your friend, not your enemy. Your brand, your domain, your bidder list — always.
Connecticut family estate: Victorian furniture, sterling silver, mid-century glass, jewelry, tools, and a garage full of household goods. Roughly 400 lots. Here's how it runs on Selling Lane.
Open your spreadsheet, save as CSV, drop it into Selling Lane. 400 items import in minutes. Photos batch-upload and auto-match to lot numbers by filename. Condition scaffolds pre-fill by category. One screen. No re-typing.
Unlimited photos per lot. No caps, no compression. Shoot jewelry from 12 angles with macro and raking light. Wide + detail for furniture. Scale-reference shots for glass and pottery. The higher the photo quality, the higher your ASP — and buyers know it.
Attach formal condition reports to any lot. Panels, mechanical, restoration notes, hallmarks, maker's marks, provenance. Condition reports routinely raise ASP on antique and high-value estate inventory by 15–30% — because confident bidders bid higher.
5- to 7-day bidding window on your branded auction site. Proxy bidding auto-steps increments. Buy It Now for lots you want to move fast. Mobile-first bidder experience. Outbid alerts and anti-sniping auto-extensions. Buyers register with you, not with a marketplace.
Some liquidators run a Saturday preview with a phone-based simulcast stream. Others skip video entirely and use Simulcastless™ live bidding — real-time lane updates, bid pops, and countdowns with no camera or bandwidth burden. Either way, you're not buying $4K encoders.
The moment the auction closes, winning-bidder invoices fire automatically. Line items, buyer's premium, shipping/pickup options, payment links (card, ACH, Venmo, PayPal, QuickBooks). No manual spreadsheet reconciliation.
Every estate auction ends with items that didn't hit reserve. Deal desk routes those to the second-high bidder with a time-boxed counter-offer. Recovered sales often add 10–20% of revenue that would have gone to re-auction.
Every bidder registers with you. After five estate auctions you have a segmented list: the silver collector, the mid-century dealer, the coin hobbyist, the jewelry flipper. When the next estate comes in, you email the right 200 buyers — not the 10,000 random bidders a marketplace broadcasts to.
If you're paying commission to a marketplace, managing bidding manually, or forcing estate inventory into software designed for cars — this was built for you.
| Feature | Why it matters for estate sales |
|---|---|
| Timed online auctions | Estate buyers prefer browsing and bidding over days — not pressure-cooker live events. |
| Unlimited photos | Rich documentation for jewelry, art, furniture, and collectibles drives higher bids. |
| Condition reports | Builds buyer confidence on high-value antiques — directly lifts ASP. |
| Bulk CSV upload | Import entire estate inventories in minutes, not days. |
| Branded auction website | Your logo, your domain, your buyer relationships — forever. |
| Buyer CRM | Convert one-time bidders into repeat buyers with segmented follow-up. |
| Buy It Now | Move household goods and low-interest items without waiting for a competitive bid. |
| Deal desk | Recover revenue on items that didn't hit reserve. |
| Automated invoicing | Invoices at auction close with payment links — no manual reconciliation. |
| Simulcast (phone-based) | Stream your preview day or auction block from any smartphone. |
| Simulcastless™ live bidding | Live energy without video complexity — ideal for low-bandwidth venues. |
| Proxy bidding | Automatic competitive bidding for absentee buyers. |
| Mobile bidding (PWA) | Buyers bid from any phone — no app store download required. |
| Flat-fee pricing | $995/month or $9,995/year. Zero commissions, zero surprises. |
Marketplace platforms monetize your work. Selling Lane charges a flat fee only. Every dollar bidders spend is yours — every buyer premium, every seller fee, every dollar of hammer.
Marketplaces brand the experience — their logo, their domain, their follower list. Selling Lane carries your name, your contact info, your story. Buyers bookmark your site and follow your auctions.
Progressive Web App means buyers tap a link and bid. No app store, no forced updates, no barrier for older collectors. Works on every device, every carrier.
Unlimited items, photos, and users on every plan. No tiered limits forcing mid-auction upgrades. Google Cloud infrastructure with 99.999% uptime, even during sim-cast peak events.
Jewelry, fine art, furniture, antiques, coins, books, tools, vintage clothing, kitchenware, silver, glass. Proper classification means buyers find your lots. See the full category directory →
Run one estate auction a month or ten — same price.
Cancel anytime. No long-term contract.
$833/month equivalent. Lock in today's price.
No commissions. No per-item fees. No per-auction charges. No seat licenses.
See Full Pricing & Compare"Finally, software that doesn't charge me a percentage of my sales. Simple, fast, and fair."โ Independent Auctioneer
14-day free trial · No credit card required
Bid simple. Sell smart. — Selling Lane