Create a Livestock Auction Online
Livestock auctions are a time-honored tradition made modern through mobile bidding and digital management. Whether you're selling cattle, pigs, goats, or poultry, these auctions bring farmers, breeders, and ranchers together to bid on live animals with transparency, speed, and competitive pricing.
Our auctions are typically online and bid-at-the-item with smartphone on inspection day, allowing buyers to assess livestock in person while placing bids remotely with full confidence.
💡 Why Livestock Auctions Work
- Proven Sale Channel for AnimalsAuctions remain the most efficient way to move livestock at scale — whether you're dispersing a herd or liquidating surplus.
- Buyer Convenience = Higher TurnoutDigital bidding makes it easy for out-of-town buyers to participate while still inspecting animals up close on auction day.
- Consistent Revenue for Auction HostsWith a 12% buyer fee and a 5% listing fee, livestock auctions generate recurring revenue while maintaining affordability for producers.
- More Sales from Deal WorkingSelling Lane's deal working system helps auctioneers negotiate and close an extra 10% of animals post-auction when bids fall short.
🐑 Common Animals Sold
- 🐄 Cattle (beef and dairy breeds)
- 🐖 Pigs and hogs
- 🐐 Goats and sheep
- 🐔 Chickens, ducks, and poultry lots
- 🐎 Working animals and farm-use horses
- 👶 Youngstock, breeding pairs, or herd dispersals
🧩 Case Study: Heartland Monthly Livestock Auction
The Numbers
- FrequencyMonthly
- Avg animals per auction75 lots
- Avg sale price per lot$650
- Buyer fees collected$70,200
- Listing fees collected$29,250
- Deal working closures$20,000
- Annual gross sales$585,000
📈 Annual Financial Overview
Annual Financial Snapshot
- Total auction-driven revenue$119,450
- Platform subscription cost$9,996
- ROI~11× return per year
🏁 Ready to launch your next auction?
Modernize your livestock sale with digital bidding, on-site inspection, and deal-working tools that help you close more animals every event.
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